The argument is still raging between PPC and SEO advocates about which one is the better method to get traffic to your web site. So for the website owner, the burning question is: Should I spend money on PPC or optimize my website for SEO?

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PPC is an abbreviation for Pay Per Click advertising. PPC was introduced by Overture’s founder Bill Gross in 1998 as a concept paper at an industry convention. The idea was adopted and introduced by Yahoo later that year. In 2002, after seeing the growing success Yahoo was getting from PPC, Google changed their Adwords program from a cost per thousand impressions to a PPC format. Like they say, the rest is history. Read the rest of this entry