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	<title>Coty Ewens' Road To Success&#187; PPC</title>
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	<description>Taking You By The Hand...</description>
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		<title>PPC Versus SEO</title>
		<link>http://www.cotyewens.com/articles/ppc/ppc-versus-seo</link>
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		<pubDate>Sun, 31 May 2009 10:07:33 +0000</pubDate>
		<dc:creator>Coty Ewens</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[The argument is still raging between PPC and SEO advocates about which one is the better method to get traffic to your web site. So for the website owner, the burning question is: Should I spend money on PPC or optimize my website for SEO?

According to Alex Mindlin, a reporter for the New York Times, [...]


<b>You Might Also Be Interested In Reading:</b><ol><li><a href='http://www.cotyewens.com/articles/ppc/ppc-marketing-101' rel='bookmark' title='Permanent Link: PPC Marketing 101'>PPC Marketing 101</a></li><li><a href='http://www.cotyewens.com/articles/seo/advanced-seo-services' rel='bookmark' title='Permanent Link: Advanced SEO Services'>Advanced SEO Services</a></li></ol>]]></description>
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		<title>PPC Marketing 101</title>
		<link>http://www.cotyewens.com/articles/ppc/ppc-marketing-101</link>
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		<pubDate>Fri, 15 May 2009 10:06:22 +0000</pubDate>
		<dc:creator>Coty Ewens</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pay per click engine]]></category>
		<category><![CDATA[ppc marketing]]></category>

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		<description><![CDATA[PPC is an abbreviation for Pay Per Click advertising. PPC was introduced by Overture&#8217;s founder Bill Gross in 1998 as a concept paper at an industry convention. The idea was adopted and introduced by Yahoo later that year. In 2002, after seeing the growing success Yahoo was getting from PPC, Google changed their Adwords program [...]


<b>You Might Also Be Interested In Reading:</b><ol><li><a href='http://www.cotyewens.com/articles/ppc/ppc-versus-seo' rel='bookmark' title='Permanent Link: PPC Versus SEO'>PPC Versus SEO</a></li><li><a href='http://www.cotyewens.com/articles/affiliate-marketing/affiliate-marketing-guide' rel='bookmark' title='Permanent Link: Affiliate Marketing 101'>Affiliate Marketing 101</a></li></ol>]]></description>
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